The Rocky Mountain Mystery Writers of America presents guest speaker Kalen Landow, a marketing/publicity director.

PROGRAM: As the book publishing landscape changes quickly and radically, the topic of promotion is a minefield now more than ever before. What is encompassed in book promotion? Who is responsible for it? What are the tips and tricks for authors who have publishers? What about those authors who are going it alone?

What role does social media play? How do we promote books in an increasingly crowded marketplace and a noisy media environment? Come with your questions and ideas and be prepared to leave with tools to strengthen your book-promotion efforts.

Kalen Landow, a 21-year veteran of the book publishing industry, heads marketing and PR for Taylor Trade Publishing, the trade imprints of the Rowman & Littlefield Publishing Group.

She's held positions with Chelsea Green Publishing, Ingram Book Company, Tattered Cover Bookstore, and a variety of other publishers (both freelance and in-house). She also has served as the executive director of Publishers Association of the West. She is a lifelong Coloradan, a social media addict, and an avid reader (mostly fiction). For the second year in a row, she is on track to read 100 books this year. Her autobiography (not yet started) will be titled, "The Accidental Publicist," and she will name names. You can find her on Twitter at @kalenski.

RSVPs ARE MANDATORY. The reservation deadline is Monday, September 6. RSVP to Becky Martinez: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 303-522-1073

No-shows and anyone not cancelling their reservation 72 hours in advance will be expected to pay since RMMWA will be billed for their reservation.